Product designer with passion for products, marketing & growth.
I shape the future of effective learning for 1M+ students at one of the biggest tutor marketplaces Preply.
I empowered SMBs and enterprise companies to automate their processes at the leading iOS productivity company with 150M+ users Readdle.
For 5+ years, I have built B2C & B2B products & acquired customers through design.
Designing subscription experiments.
– Increasing LTV and retention metrics by launching and testing different subscription models.
– Involving in design process from beginning to end, adapting insights from researches, analytics & collaboration into solutions that form successfull experiments.Read my case study
of launching pilot subscription model, achieving LTV & GMV uplift.
And content products.
– Increased number of new paying customers acquired from content pages by 400%.
– Together with the team executed 50+ A/B tests on content pages in 2020.
– Increased conversion rate on content pages by 300%.
Before, I was
Dec 2017 - May 2020
Focusing on S&B & Enterprise companies
– Improved B2B companies' efficiency, reduced costs and created a unified process by designing solutions across the web admin portal & iOS application in close collaboration inside the design team.
– Designed campaign ideation processes for online marketing, with focus on acquiring large, high lifetime value enterprises as customers. Key industries: Aviation, Renewable Energy, Construction and 10+ other.
& B2C products
– Increased the usability of productivity products. Readdle creates Spark
, Scanner Pro
& 4 other world-known productivity apps for 150+ million users.
- Designed and tested growth experiments, helping company to increase key business metrics.
– Soft-launched a product for recruiters and talents in the $5B tech recruiting market.
– Designed the flow that shortened the recruitment process, resulting in a 70% increase in job openings and 50% increase in talent interview scheduling.
- Focused on monetization and subscription business model.
In the beginning of my journey, I was a
product designer & front-end developer at startups
Apr 2014 - Dec 2017
- Mobline.com, which finds hidden growth opportunities on Instagram. Achieved to have 50+ European and USA companies in beta tests.
- Modelist.online. Worked on a new look of the platform and enhanced the online presence of one of the leaders in Ukrainian music/design/video production in 2016-2017.
My Personal Projects:
Achieved #1 Product of the Day
on Product Hunt and 500+ sales. Designed, developed & promoted iPhone 3d mockups project for easily showcasing iOS products.Go to this project
Created a project with collection of custom-designed 3D app icons for iOS14 & projects. Achieved 600+ sales.Go to this project
my lectures & short films:
Perception of typography in web interfaces (RUS).
User thinking. How to work with it? (RUS)
Introduction of our media platform where creatives come together to create an unique products.
360 video from my calligraffiti collaboration with beat maker and his ambient music set.
My calligraffiti art short film.
bachelor of mathematics & computer science
Sep 2015 - Sep 2019
Odessa National University. Worked on problems and complex projects in different areas of differential equations, analytics and statistics. Collaborated and participated in different conferences and communities about computer science and math. Provided lectures in different areas, like design thinking and machine learning. Experimented with technologies from GPT-3 (OpenAI) to writing diploma about research of mathematical models of economy with chaos and bifurcation.
Math background gave me an ability to solve complex problems and look at them from different perspectives. Programming experience in Python, working with data and machine learning, helped me to understand how big data analytics can be applied for different problem areas.
Yep, a mathematician can be a designer 😄
Reforge Growth, Experimentation + Testing Deep Dive Programs
product management data-driven course
Completed course. Experienced real-world product management challenges and received practical skills of working with data, metrics and analytics systems. Studied all stages of work on products, starting with the idea, and continuing through the launch, the stages before and after finding value, scaling, marketing and product growth.
front-end course, advanced level
Studied aspects of high-quality code, adaptivity and accessibility issues, React framework and more. Participated in Front-End Meetups of my teacher: https://odessafrontend.com/
& gave lectures in this school for design classes.
let's do something cool together?